Book: Twitter for Writers (Writer's Craft) by Rayne Hallcategories: Book, Social Media, Book Promotion, Writing, Book Marketing, Communication, Social Media Strategy, Promotion Strategy, Followers, Tweeting, Writers, Author, Twitter
Rayne Hallabout this book: Writers need different things from Twitter than 'normal' people.
As a writer, you'll use Twitter to meet colleagues, connect with readers, invite reviews, carry out research, improve your writing, develop networks, gain insight, conduct market studies, build your platform, create buzz for your stories, and sell your work.
Twitter is perfect for writers. It's easy to learn, gives you full control of your network, takes less time than other social media, and doesn't bombard you with flashing pop-ups or distracting invitations to play Candy Crush.
You can use Twitter as a professional tool without wasting your precious writing time – but be warned, Twitter can be addictive. In this book, I'll show you how to use Twitter efficiently and to get the greatest benefits in the shortest time.
At the time of writing, I have over 52,000 followers, mostly weird and wonderful writers, and fans of my fiction. Most are real, engaged people who read my tweets and interact, not fake followers and automated accounts. They're also the kind of people who are interested in my books. Some authors have more followers than I – but few have the same quality. The quality of my Twitter 'platform' astonishes marketing experts who sometimes ask me how I do it.
Building this platform took only two years, largely by trial and error, finding out what worked and what did not. By adopting the successful strategies and skipping the mistakes, you can reach similar results even faster.
In this book, I'll show you step by step how you can achieve Twitter success.
I've invented two fictitious writers – Suzie who writes vampire romance novels, and Franco who has published a non-fiction book about dog training – as examples. Adapt my suggestions to suit you. You're the CEO of your Twitter; I'm only the consultant.
You may be new to Twitter, just trying the first steps. Or you may have used Twitter for a while, but aren't really getting anywhere and want to try another approach. You may even be a veteran, looking for advanced techniques to build a platform and promote your books.
For most chapters, I've used this structure: The Basics – What Not To Do – Advanced Strategies - Mistakes I've Made and Learnt From. Read the sections that are relevant for your level and for what you want to achieve. If you're a Twitter novice, stick to The Basics and don't let the Advanced Strategies overwhelm you. As a seasoned Twitter user, you can skip The Basics and try the Advanced Strategies. If you want a laugh, read the sections about my mistakes.
You can also dip into and out of this book to get the guidance you want right now. The early chapters give the practical essentials; the middle chapters are for when you want to achieve something specific, such as holding a TwitterParty and finding reviewers for your book, while the chapters near the end are more entertaining.
Like everything on the internet, Twitter keeps changing. Much of what I taught in a 'Twitter for Writers' class a year ago is already out of date. By the time you read this book, some details may no longer apply, but the foundation is here for you to build on.
The cartoon illustrations are by several artists, mostly by Hanna-Riikka who you can follow on Twitter (@DoNichiArt). While you're at it, you can follow me, too (@RayneHall). Tweet me that you're reading this book, and I'll follow you back.
See you on Twitter,
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