Book Review: The Hard Truth About Soft-Selling - Restoring Pride & Purpose to the Sales Profession by George W. Dudley, John F. Tannercategories: Book, Marketing, Sales, Selling, Salespeople, Salesperson, Sales Book, Sales Call Reluctance, Selling Style, Sales Profession, Traditional Selling, Professional Visitors, Role Rejection, Sales Career, Soft Selling
A Different Kind of Sales BookBooks on selling are predictable. Read one and you have pretty much also read all the others including all past issues of sales magazines. The Hard Truth About Soft Selling caught my interest because it is different. It has a positive message about what selling is all about and spends time on how the sales gurus themselves sell salespeople and that revelation alone hit me in the face like a cold towel. This is a great airplane read.
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