Book: You Are a Brand! How Smart People Brand Themselves for Business Success by Catherine Kaputacategories: Book, Personal Branding, Career Success, Branding, Elevator Speech, Social Media, Management, Personal Marketing, Self Branding
Catherine Kaputaabout this book: You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success Is a how-to and how-to-think book for anyone who wants to have a successful career, change careers or rebrand themselves.
Best-selling author Tom Peters says, "Self-branding is not an option in today's insecure world of commerce, and You Are a Brand! is an excellent and welcome addition to this all-too-small library on the subject."
You Are a Brand won several book awards including the Ben Franklin Award for Best Career Book and is a Top 10 Employee Training Book in China. The book has been translated into 10 languages.
A new and completely revised second edition is coming out September 16, 2012 with two new chapters, one on the elevator speech, and the other on how to use new media and social media. The second edition also contains a URL for an online assessment test that complements the 10 personal branding strategies discussed in the book, and will aid you in determining the best personal brand strategy for you.
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Video 1: Catherine Kaputa Speaking Demo Reel
Video 2: Catherine Kaputa speaking for Harvard Business Review
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