Book Review: The Small Business Owner's Handbook to Search Engine Optimization - Increase Your Google Rankings, Double Your Site Traffic by Stephen Woessnercategories: Books, Computers & Internet, Business & Culture, Web Marketing, search engine optimization
Author: Stephen Woessner
Publisher: Atlantic Publishing Group Inc.
Brand: Brand: Atlantic Publishing Group, Inc.
The Arrogance of the Author is What Sticks With Me the Most From This BookWho buys this book with the intent to hear your autobiography and self-promoting fodder for the majority of this book? I would bet no one! That is what you are paying for if you buy this book. I am directly involved in the search engine optimization industry and am headquartered very near to the author's hometown. I know several people who personally know Mr. Woessner and say he is even more arrogant and egotistical in person.
Very few people who know him like him, and those who do just pretend to in order to maintain a professional relationship. He is a joke in the business community! Even more importantly, the content in the book is predominantly advice/education you can glean from the internet FOR FREE. A lot of Mr. Woessner's advice is outdated; take it from me as I am in the search optimization industry. Don't waste your money on this book.
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