Book: Expanding Your Sphere - Connecting With Strangers For More Realty Listings & Sales by Steve Hoffackercategories: Book, Real Estate Sales, Self-Prospecting, Lead Generation, Working a Room, Meeting Strangers, Intentional Marketing, Self-Generation of Leads, Sales Leads, Intentional Lead Generation, Proactive Lead Generation
Steve Hoffackerabout this book: Traditional advertising and marketing is the conventional way to meet people who want you to list their home or want to find a new home to live in, but it's a passive strategy because you have to wait for them to call you, email you, or visit your office or open house before you know who they are. An alternative strategy that is intentional or proactive is to take matters into your own hands by meeting total strangers as you go throughout your day and build your database of sales leads this way. The people you meet may have a need for what you offer (now or in the near future), but they certainly can lead you to others that you never would have met or been able to attract to your business. You can work with people you know, but there are far more people that you don't know right now that you can meet and begin working with in your business. Tap into the very large segment of the population that your competitors are overlooking.
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Video: "Expanding Your Sphere" - Lead Generation Strategies for Realtors
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• Book Review: Utilizing Your Contacts - More Realty Listings & Sales With People You Already Know by Steve Hoffacker|
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