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Book: Winning Political Campaigns - A Comprehensive Guide to Electoral Success by William S. Bike

Book: Winning Political Campaigns - A Comprehensive Guide to Electoral Success by William S. Bike

categories: Book, Elections, Government, Campaign, Political Campaign, Winning, Advice, How-To, Political, Electoral, Candidate, Political Party, Politics


William S. Bike

Author William S. Bikeabout this book: Winning Political Campaigns: A Comprehensive Guide to Electoral Success is a how-to guide on all aspects of political campaigning. Whether you are a novice campaigner, an election pro, or a candidate, the book features information you can use—in a format that makes it easier to find information than in any competitor's book.

I was inspired to write it because as a journalist covering campaigns and as a member of a political organization, I saw candidates making mistakes that could easily be avoided.

My research consisted not only of years of practical experience, but of articles and books on political campaigning that I'd been saving for year. I always knew they would have a practical purpose.

The book not only contains examples from the political world, but from the realms of sports and entertainment as well, making it more fun to read than competitors' more academic tomes.

Previous editions of Winning Political Campaigns have not only been used by campaigns, but as textbooks for college and university courses at Harvard University and other institutions of higher learning.


• "At a time when a majority of Americans do not participate in the political process, a process with deep impact on the lives of every American…Bill Bike is waging a campaign for involvement—meaningful involvement," said Congressman Danny K. Davis of Illinois. "Winning Political Campaigns is designed to enable ordinary citizens to take back their government, to be heard, to win"

• "Let the telegenic beltway pundits propound ponderous theories on the state of democracy in the U.S.," wrote Booklist magazine. "Chicago communications consultant Bike offers the view from the trenches…"

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