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Book: Creating A Great First Impression - Being An Effective New Home Sales Center Receptionist by Steve Hoffacker

categories: Book, New Construction, Sales Center Receptionists, Home Builders, Selling New Homes, Customer Experience, First Impressions, Customer Registration, New Home Sales

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Steve Hoffacker

about this book: When customers walk into a new home sales center or model home – and many times before they arrive when they telephone for directions or information – they are greeted and welcomed to the community by a new home sales center receptionist or new home sales assistant. In addition, their role is to create a strong initial impression of the new home community and engage customers before they begin working a sales representative to find out how their time can be best used during that visit. Sometimes, they will provide some initial background information on the community and the opportunities that are available. Being a receptionist is a very important function with a lot of responsibility. They record the visit, securing the contact information from the customers. Moreover, the initial impression that a customer receives – and often the lasting one that they take away with them – is created by the receptionist and his or her actions. This book provides concepts, tips, techniques, and strategies for new home sales center receptionists to use to be effective representatives of their companies and to enhance the overall customer experience.