Book: Do you know who your customers are? - I can show you by Martin Wallacecategories: Book, Business, SME, Sales, Entrepreneur, Advice, Marketing
Martin Wallaceabout this book: Have you heard of Avatars? No i don't mean the major James Cameron blockbuster. An avatar in this case is a representation of your perfect customer. Why is this important? If you want to be able to use your marketing spend more effective then you need to know where to put it.
If you are like I was when I first starting out in business, really good at the job you did but had no idea how to get more customers then this book is for you. I don't use any technical jargon or over complicate the concepts,
You do not need to be a marketing expert to make sense of how to use this guide.
This book will take you through the necessary steps to build an in depth picture of your ideal customer and help to show you where you should target your marketing in order to attract them. It's perfect for the small business with big ideas for the future.
preview: read a sample from this book
what to read next: if you read and liked this book...
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