Book: Making New Friends - Connecting With Strangers To Make More New Home Sales by Steve Hoffackercategories: Book, Selling New Homes, New Home Sales, Selling to Strangers, Traditional Advertising, Marketing New Homes, Meeting Strangers, Self-Generation of Leads, Prospecting, Sales Leads, Intentional Lead Generation, Proactive Lead Generation, Lead Generation
Steve Hoffackerabout this book: Many new home salespeople attempt to enlist the help of their friends and relatives in generating interest for the new homes they sell. This is a great strategy, and you can do it as well. However, you can do something most other new home salespeople do not focus on doing. Since traditional advertising and marketing is just one way of generating new business, you can take matters into your own hands by meeting total strangers and developing those acquaintances into relationships that will produce business for you. All new home salespeople can tell their friends about what they are doing (although some are much better at this than others), but few employ a more intentional approach of producing interest among people that you are just meeting. Some will have a need for what you provide, and others will introduce to people you can help. Instead of waiting for traffic to arrive that has been generated or attracted by conventional forms of advertising and marketing, start generating your own new home sales leads with people that are strangers to you now. Tap into the very large segment of the population that your competitors are overlooking.
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Video: New Home Sales Training: 'Making New Friends' for Self Generation of Traffic, by Steve Hoffacker
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