Book: A Retailer's Guide To Frugal In-Store Promotions - How-To Increase Profits And Spit In The Eyes Of Economic Downturns Using Thrifty Events And Sales Te by Carolyn Howard-Johnson

categories: Book, Retail Events, Retail Sales, Retail Publicity, Retail Economic Downturns, Sales Techniques, Profitable Events, Thrifty Events, Reward Cards, Referral Programs, Retail Catalogs, Gift Registries, Gifts-with-Purchase, In-Store Promotions

Carolyn Howard-Johnson

about this book: ENDORSEMENT FOR CAROLYN'S HOWTODOITFRUGALLY SERIES OF BOOKS FOR RETAILERS

• "Having paid thousands in tuition to learn what you have provided in your HowToDoItFrugally series of books for retailers, I can tell you right now, they are priceless! Great work!"
— Anne L. Holmes, Boomer in Chief, National Association of Baby Boomer Women

A NOTE ABOUT THE BOOK AND AUTHOR

A USA Book News finalist and Military Writers Society of America Gold Medalist, "A Retailer's guide to Frugal In-Store Promotions" comes from the nearly three decades the author spent as founder and owner of her own chain of retail stores including the official souvenir store at Santa Anita Race Track and famous malls like The Fashion Show on the glitzy Las Vegas strip where she was franchised to sell high-end collectibles like Swarovsky, Lladro, and Waterford crystal. That she was also a journalist and a New York publicist and former writer for Good Housekeeping Magazine aided in her success as a retailer and she passes some of the things she learned about media along to you in this series, too.

To order paperback or e-book on Amazon: http://bit.ly/RetailersGuide
She says, "Retailers need more than crossed fingers to get and keep customers. In-store promotion—everything from in-store branding to events—is the most effective and economical way to do that."

Randy H. Eller, retail industry speaker, business consultant, and President of Eller Enterprises, LLC, says, "In 35 years in the industry, there are only a handful of retailers I have observed reach the success level of Carolyn Howard-Johnson. There is only one thing you need to learn from her to succeed. . . everything she says!"