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Book: Your Three Horses - Desire, Passion & Persistence, Applying a New Life’s Philosophy by Todd Radus

Book: Your Three Horses - Desire, Passion & Persistence, Applying a New Life’s Philosophy by Todd Radus

categories: Book, Self Help, Mindset, Paradigm Shift, Motivation, Happiness and Success


Todd Radus

Author Todd Radusabout this book: This book project validates the philosophies within its pages. The book went through 3 edits, two proofreads, 3 test mailings for sample readers and had 13 different write-throughs. It took nearly 9 months of full-time work to complete.

The goal of my book Your Three Horses is to introduce the philosophies of success to people who would otherwise not be interested. Light a fire in their mind so to speak with a new approach. I wanted to present the base philosophies of success in a way that any reader could understand. I walk people through parts of my life integrating those stories as teaching tools so that the reader can see and understand how they work.

I want to reach out and help more people find happiness and success in their lives. My goal is to have a positive impact on as many people as I can.

The Woo Woo Stuff,

During the process or writing, I ran into a block, I wasn't receiving inspiration and I was becoming frustrated. The next day a catalog for horse products arrived. I have never owned a horse nor have I ever before or since received a catalog for equestrian products. The most impactful part was that it was addressed to me. The next morning the flood of inspiration returned and I was back to writing. To me, this was a validation that I was on the right path.

In addition, my wife agreed to do the cover art. She's a professional artist. She had done little work on painting horses and needed some anatomy books on horses. The following weekend we made our usual summer weekend trip to the flea market to look for hidden gems. A vendor had a wood crate sitting on the ground which she was drawn to. When she looked in it was filled with books on horse anatomy. Exactly what she needed to help her develop the horses for the cover.

Lastly, I hand out Million Dollar Bills which I buy on E-bay. Whenever I'm networking or speaking I hand them out. When I was running low bills and close to completing the first draft of the book, I searched million dollar bills. The very first listing that came up was a Million Dollar bill with three horses on the left side of the face and three horses on the back. I, of course, ordered those.

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