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Book: Business Networking for the Bewildered by Andrew D. Pope

Book: Business Networking for the Bewildered by Andrew D. Pope

categories: Book, Marketing, Business, Meeting, How To, Referral Networking, Referral, Connection, Conversational, Business Networking

Andrew D. Pope

Author Andrew D. Popeabout this book: This book is about getting the very best from your business networking. I am a business owner and I wrote the book expressly for the benefit of other business owners. When I started out I knew I needed to network in order to gain referrals but it turned out I had no idea what it was all about and I made a great many mistakes. I was completely bewildered; hence the title. I carried on and networked a lot and I did eventually learn. I had some good mentors along the way so it made sense to publish a book that would help others in turn. I now speak to and train new business owners to help them get the best out of their business networking as it is a fantastic marketing tool when done well.

I deliberately wrote this in a conversational, practical and down to earth style. It is written for busy people who need good advice, workable strategies and solid facts; not theories.

Reading this book will help you get your business networking right first time.

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