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Book: Breakthrough Branding - How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand by Catherine Kaputa
categories: Book, Entrepreneurship, Small Business, Personal Branding, Business Success, Marketing, Innovation, Creativity, Social Media, BrandingCatherine Kaputa

Breakthrough Branding, written by brand strategist Catherine Kaputa, will show you how to find your brand idea and transform it into a big brand. It will show you how to find your brand idea, a "small" idea that's different, focused and relevant. How to package your idea with a powerful visual identity and verbal identity, and how to market the idea. There are even chapters on pitching your ideas and networking.
According to Dan Pink, author of the best-sellers Drive and A Whole New Mind, the book "shares secrets worth many times the cost of admission." According to Barbara Jacobs (Booklist): "Entertaining, engaging, and thankfully (and remarkably) untethered to marketing-, brand-, and ad-speak."
what to read next: if you read and liked this book...
Other book by Catherine Kaputa | You Are a Brand! How Smart People Brand... | ||
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Video 1: Breakthrough Branding
Video 2: Catherine Kaputa Speaks to Entrepreneurs - Demo Reel
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