book details

Book: Breakthrough Branding - How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand by Catherine Kaputa

categories: Book, Entrepreneurship, Small Business, Personal Branding, Business Success, Marketing, Innovation, Creativity, Social Media, Branding

Catherine Kaputa

about this book: Breakthrough Branding is my manifesto for entrepreneurs and intrapreneurs. Let's face it, we are all entrepreneurs now whether we own a business, work in a company, or are an author with a book to promote. We all have to think and act like entrepreneurs. You have to be growth agents for Brand You and what you do. You have to build intellectual property. Whether you want to be or not, you have to be in the branding business.

Breakthrough Branding, written by brand strategist Catherine Kaputa, will show you how to find your brand idea and transform it into a big brand. It will show you how to find your brand idea, a "small" idea that's different, focused and relevant. How to package your idea with a powerful visual identity and verbal identity, and how to market the idea. There are even chapters on pitching your ideas and networking.

According to Dan Pink, author of the best-sellers Drive and A Whole New Mind, the book "shares secrets worth many times the cost of admission." According to Barbara Jacobs (Booklist): "Entertaining, engaging, and thankfully (and remarkably) untethered to marketing-, brand-, and ad-speak."