book details

Book: Purple Snowflake Marketing - How to Make Your Book Stand Out in the Crowd by Lillian Brummet

categories: Book, Book Promotion, Marketing Guide, Business Guide, Business Plan, Writing, Books, Reading, Publishing, Reviewers, Agents, Publishers, Book Marketing

Lillian Brummet

about this book: Purple Snowflake Marketing was written to empower writers by offering a step-by-step guide for creating a unique marketing plan that suits their specific situation. This book can be used to create a new marketing plan for each book they release. It can be looked at as a business plan as well, helping writers see their work as a business. With 26 chapters and 28 appendices - the book offers more than 1000 resources for writers to access and learn more about the craft of book promotion or find networking opportunities.

Purple Snowflake Marketing is now in the 3rd edition, recently revised to share accumulated knowledge since the first edition was released. Everything from email campaigns, social networking sites, query letters, article campaigns, tips for dealing with family and friends, when to give a free book out or not, how to handle rejection or bad reviews, and more are covered in a comprehensive manner.

The book guides authors to understand their unique situation for each book release, helping them make the most out of their situation regardless of the limitations they might be experiencing. Thousands of free and frugal ways of marketing are discussed as well as tips for saving money on advertising, and how to effectively reach readers.

The authors, Dave and Lillian Brummet, freely share information gleaned from 13 years as freelance writers, staff writers and self-marketing authors. Their previous experience in running businesses and taking business management courses played a role in the development of this book as well. Quotes from the many radio show interviews they've done with professionals in this industry are a value added bonus that readers will appreciate.

Save time and money by picking up this fantastic guide for authors.