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Book: Beyond Your Logo - 7 Brand Ideas That Matter Most For Small Business Success by Elaine Fogel
Author Elaine Fogel

if you read and liked the book:

Beyond Your Logo - 7 Brand Ideas That Matter Most For Small Business Success by Elaine Fogel

...you might also like our reading suggestions below

Breakthrough Branding - How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand by Catherine Kaputa
Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of stores like Forever 21, to the [...]
 
The Banner Brand - Small Business Success Comes from a Banner Brand - Build it on a Budget by Mark A. Cenicola
How can your small businesses compete with a limited budget and little time? Especially against large businesses and other small businesses? By building a great brand, and being seen by current and potential customers. The Banner Brand tells how one businessman enacted a comprehensive branding strategy for his company with very little money. It reveals how he leveraged his mistakes and unpacks the lessons learned running a [...]
 
Entrepreneurial Essentials - Unconventional Business Wisdom and Bold Tactics by James D. Roumeliotis
A book about implementing refreshing business strategies in the marketplace including: - Strategies every successful leader must know. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - - Design, Innovation, and the Luxury Domain. - What you don't know could hurt your business. - Additional thoughts about post-recession marketing - - Effective [...]
 
Start Your Own Business - Startup Guide and Tips for First-Time Entrepreneurs by Annalie Coetzer
Being an entrepreneur is hard work. Do you have a mindset that gives you the best chance for success? Startup Guide and Tips for first-time entrepreneurs - Are you excited to start a business? You have an idea and would like to start your business around it. You are willing to take calculated risks, like leaving your current job and going without guaranteed salary for a while. Research and advance planning of setting up your [...]
 
Fill Your Books - The 5 Keys To making More Money From Your Business - How To Get More Leads, Close More Deals & Take More Time Off by Jonathan Clark
Here's how to make 2x to 5x more money... If you own a small business, imagine how good it would feel if your marketing mix turned you into a celebrity in your local area. Where everyone knows who you are and comes to you as an expert in your niche... Be honest, why are you in business? To make money, yes? This book can give you an almost unfair advantage over your competition. You can take more of the customers away from [...]
 
You Are a Brand! How Smart People Brand Themselves for Business Success by Catherine Kaputa
Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and [...]
 
Rethinking The Iceberg Principle - Business Insights From The Bottom Up by Brian Daniel Young
From the works of Brian Daniel Young - Businessman | Writer | Audiobook Producer | www.cerilene.com - Definition: Observation that in many (if not most) cases only a very small amount (the 'tip') of information is available or visible about a situation or phenomenon, whereas the 'real' information or bulk of data is either unavailable or hidden. The principle gets its name from the fact that only about 1/10th of an iceberg's [...]
 
The 7 Deadly Sins of Advertising And How to Avoid Them - Small Business Marketing by Glyn Williams
Amazon's Hottest Book for Small Business Marketing Tips Sometimes business marketing feels like a 'black art', especially when it comes to creating effective advertising. Some ad's work great and some seem to drop off some kind of cliff. In reality most business advertising is done by owners that are trying hard, but end up just stabbing in the dark frustrated. How would you like the ability to create effective advertising [...]
 
Grow Your Business Through Social Media - 10 Simple Ways You Can Use Social Media to Increase Sales and Quickly Grow Your Business by Richard Obire
If you have a business but you do not have the budget to indulge in a full blown graphic explosion of a marketing campaign, the knowledge in this eBook will prove to be a lifesaver for you. Social media tactics are one of the fastest, easiest, and least expensive ways to make sure that you too get to enjoy some of the competitive edge for your business. The Grow Your Business Through Social Media eBook contains the following: [...]
 
Branding on the Eastern Front - The Quest of a Brand Consultant in the New Europe by Aneta Bogdan
Branding on the Eastern Front is both a testimony of how Western-born approaches must adapt to emerging economies, and a crash course in branding for entrepreneurs, marketers, and contemporary consumers of any kind. The late great branding master Wally Olins said in the Foreword to the book "What is fascinating about the work that my very good friend Aneta Bogdan has been doing for the last dozen years or so is that it seeks [...]
 
IBL Code - Effective Media Communication and Public Performance - essentials of business communication (International Business Language Book 7) by Tami Lancut ...
*** PART 7 - Effective Media Communication and Public Performance *** IBL Code is a premier guide for executives, businesspeople, politicians, celebrities, diplomats, and more seeking to brand a personal image across the globe. Let yourself be understood and appreciated with the help of the IBL Code. vTami Lancut LeibovitzIn your effort to get to know the cultural traditions of foreign countries, you can systematically learn [...]
 
Secrets Of A Digital Marketing Ninja - A Marketer's Guide To Sustainable Growth by Daniel Rosenfeld
Gain valuable insights into the world of Digital Marketing, and learn how to build strategies for truly sustainable business growth Everyone wants to grow their business, to sell more products and services, but in the digital world it's not enough to just put up a few Facebook campaigns and buy some keywords, you need to understand the online ecosystem, how to approach your goals and build cohesive digital marketing [...]
 
Billion-Dollar Freebies Strategy...Unique and Efficient Small Business Marketing Fundamentals to Grow Your Business by Sesan Oguntade
Do You Want To Discover Secrets Behind The Use Of Freebies By Billionaire Companies And Organizations? Do You Want To Learn How You Can Begin To Use These Secrets In Your Own Business To Increase Profits And Customer Base? Billion-Dollar Freebies Strategy...Unique and Efficient Small Business Marketing Fundamentals to Grow Your Business describes how individuals and successful companies have used free products and services to [...]
 
The Entrepreneur Mind - Start a Business from Nothing by Harkamal Preet Pal Singh Ubhi
Start a Business from Nothing -Be An Entrepreneur should be read not just by aspiring entrepreneurs but by anyone seeking a thoughtful alternative to the current pervasive gloom about the prospects for the world A ground-breaking and thought-provoking book on innovation and what it takes for a new company to prosper, from the founder of one of the most successful start-ups . The Entrepreneur Mind- Start a Business from [...]
 
52 Bible Secrets For Your Business Success - And how organisations have used these secrets in their businesses by Sesan Oguntade
52 Bible Secrets for your business Success - Are You a Christian Small Business Owner and You Want to Improve Your Business Skills and Also Get Inspired on a Daily basis to Take Your Small Business to the Next Level? Get your copy of an interesting book that uses bible principles to teach practical business development skills by Sesan Oguntade Don't take your feet yet off the pedal of developing your small business as a [...]
 
Bringing a Product to Market from Your Home - With $500 and an Idea YOU CAN MAKE MILLIONS by Gary R Bronga
This book is based on my first-hand, been-there-done-that experiences. Many people have many great ideas. They just don't act on them. You can do it differently. This book is intended to streamline your own process of taking a product from an idea to reality. Potentially it will expedite the process of putting money into your pocket.
 
How to Start Profitable Businesses and Organizations from Simple Ideas and With What You Have by Sesan Oguntade
This book, 'How to Start Profitable Businesses from Simple Ideas and With What You Have' will show you simple Christian principles that you can begin to use to conceive ideas and the strategies you can begin to use to execute these ideas at any level you are and with whatever resources you have. It's filled with lots of reference to bible and post-bible days people who used these principles to run great businesses. 1. Do You [...]
 
How to Launch Your Business as a Christian - Even if you have no start-up money and with all the odds against you by Sesan Oguntade
Are you a Christian and you have struggled to launch your cherished business idea which you have kept in your heart for many years now? If you are one, this simple, short and easy-to-read guide will be of great help to you. After I finished a wealth-creation book in my country, I took the decision to include a short survey on the first page of the book and the question below was one of the questions I asked in the survey. [...]
 
Socially Smart - Twitter Plus Facebook, Marketing Multipliers And Brand Boosters by Rolando Gomez
Rolando Gomez, who maintains a high Klout score for social interaction and engagement, explains some tips, strategies and techniques to help build your brand. He'll describe some ideas that might help you in gaining that "infamous" Twitter verified blue checkmark like the one found on his personal Twitter account. Learn how to gain followers, get celebrities and other verified Twitter accounts to follow you and tweet your [...]
 
Go From Blog to Brand in 30 Days by Cailin Koy
Ready to turn your blog into a real-life, profit earning business? You've got to brand it first! Go From Blog to Brand in 30 Days is an entertaining, easy-to-read instructional guide that will take you step by step through transforming your blog into an empire that will fuel your success for years to come. In this book, you'll learn how to: - Build your very own professional media kit - - Think like the professional brand [...]
 
10 Surprisingly Simple Ways to Find and to Qualify Opportunities You Can Convert into Your Own Successful Business by Richard Obire
What This Book Has For You - Entrepreneurs often believe that if they come up with a business opportunity and build it, they will naturally get customers. While this was true a decade ago, in today's economy it requires much more than a simple business setup to get people to purchase your products and services and become your loyal customers. It is important to keep up only with business opportunities that work and follow [...]
 
The Truth About Technology for Very Small Business by Gary Paul Bryant
The Truth About Technology for Very Small Business is a collection of refreshingly frank blog posts by business & technology writer Gary Paul Bryant. This book speaks to the technology challenges faced by very small business owners. In this book, you'll discover: Why you should quit wasting money on over-priced out-sourced IT vendors; That SEO, for very small business, is spelled B.S.; Why certain large technology companies [...]
 
Purple Snowflake Marketing - How to Make Your Book Stand Out in the Crowd by Lillian Brummet
The book offers a realistic outlook on what a new author can expect and how to employ research and preparation to make a memorable first impression. Viewed realistically it is packed with statistics to assist in making informed decisions. As you put together a marketing plan, you will be able to proceed with the confidence of a seasoned writer. Getting your book into the hands of paying readers is the most important goal of a [...]
 
33 Effective Christian Strategies to Grow a Successful Business - Tips to start and grow a small business by Sesan Oguntade
Struggling With Your Small Business? You Can Make More Profits Using These Great Christian Practical Strategies. 33 Effective Christian Strategies to Grow a Successful Business will show you simple strategies to start and grow your small business. These Christian tips will help your business growth day by day. This book merged the practical truth and principles from God's Word to present-day practical methods entrepreneurs [...]
 
THE NEOPHYTE ENTREPRENEUR - How to Go From Unemployment and your 9-5 Job To A Successful Entrepreneur. by Patrick Paul-Lukpata
Are you tired of being bossed around, living your boss's script or simply living with the fear of losing your job? Do you want to help solve societal problems? Do you want to live your passion and purpose in life and not bug down by the grind of daily living? Do you want to be your own boss and help create jobs in your own little way? Do you want to be financially free and give back to life and the less privilege? Embracing [...]
 

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