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Book: Beyond Your Logo - 7 Brand Ideas That Matter Most For Small Business Success by Elaine Fogel
There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain. Your small business' brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone [...]
 
Book: Branding on the Eastern Front - The Quest of a Brand Consultant in the New Europe by Aneta Bogdan
Branding on the Eastern Front is both a testimony of how Western-born approaches must adapt to emerging economies, and a crash course in branding for entrepreneurs, marketers, and contemporary consumers of any kind. The late great branding master Wally Olins said in the Foreword to the book "What is fascinating about the work that my very good friend Aneta Bogdan has been doing for the last dozen [...]
 
Book: The Banner Brand - Small Business Success Comes from a Banner Brand - Build it on a Budget by Mark A. Cenicola
How can your small businesses compete with a limited budget and little time? Especially against large businesses and other small businesses? By building a great brand, and being seen by current and potential customers. The Banner Brand tells how one businessman enacted a comprehensive branding strategy for his company with very little money. It reveals how he leveraged his mistakes and unpacks [...]
 
Book: You Are a Brand! How Smart People Brand Themselves for Business Success by Catherine Kaputa
Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A [...]
 
Book: Your #1 Brand is YOU! - How to Make Yourself Irresistibly Employable for Life by LeTicia Lee
Today's technology and information age forces people to rethink employment profile formats. Identify what makes you exceptional and desirable to potential employers. Knowing how to create your own brand identity from the inside out can help differentiate you and make you irresistibly employable for life. This is a MUST READ for every college student [and high school senior] as well as anyone [...]
 
Book: Go From Blog to Brand in 30 Days by Cailin Koy
Ready to turn your blog into a real-life, profit earning business? You've got to brand it first! Go From Blog to Brand in 30 Days is an entertaining, easy-to-read instructional guide that will take you step by step through transforming your blog into an empire that will fuel your success for years to come. In this book, you'll learn how to: - Build your very own professional media kit - - Think [...]
 
Book: Promotional Tips and Tricks for Aspiring Authors in the Digital Landscape by Annie Seaton
I wrote this book to share the knowledge I gained from the slow yet exciting journey to establish my brand prior to the publication of my first book. Learning about websites, blogs, social networking sites gave me valuable knowledge to share with other aspiring authors. My first book was on Amazon bestseller lists for twelve months and I have shared the knowledge of how to get there and sty there [...]
 
Book: Breakthrough Branding - How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand by Catherine Kaputa
Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of [...]
 
Book: PERSONAL BRANDING - A Simple Guide to Reinvent & Manage Your Brand for Career Success (Get Promoted Fast Book 3) by Dorothy Tannahill-Moran
If you want to get ahead, you have to be memorable.You can create the kind of image for yourself that helps you lock down jobs, makes promotions a snap, and gain interest from your customers.You might think what you "bring to the table" is clear and desirable but what you offer to others may not be clear at all. Maybe you've felt like your tongue got stuck in your throat at networking meetings [...]
 
Book: Socially Smart - Twitter Plus Facebook, Marketing Multipliers And Brand Boosters by Rolando Gomez
Rolando Gomez, who maintains a high Klout score for social interaction and engagement, explains some tips, strategies and techniques to help build your brand. He'll describe some ideas that might help you in gaining that "infamous" Twitter verified blue checkmark like the one found on his personal Twitter account. Learn how to gain followers, get celebrities and other verified Twitter accounts to [...]
 
Book: The Duke Of Eden by Mary Anne Graham
The Complete Novel - Also Available In Serial Form: Brand Ellsworth turned down his father's viscountcy in favor of the dukedom held by Aaron North, a close family friend who had a three-year-old daughter but no son. The price of the rise in rank was his betrothal to the daughter, Adria. At the time it seemed a small price for a big gain - even if Brand had to endure Uncle Aaron and Adria's inane [...]
 
Book: The History of the Snowman by The History of the Snowman
My book is a non-fictional account of one of man's oldest forms of folk-art, snowman-making. This is not a children's book but a serious yet humorous adult book which explores this frozen Forrest Gump whose fascinating history, at times, gets blue (such as when in the Middle Ages snowman-making was an early form of pornography and political commentary). I spent seven years traveling around the [...]
 
Book: From Where I See by Ajay Yadav
There are 2 types of people in this world. First, who are sensitive to their own needs and own desires; their life revolves around 'me' only. Second, who are sensitive to the needs of others; their concern is 'we', we as a society, as a country, as a world and most importantly as humans. Unfortunately! I belong to the second category. Injustice, human exploitation, dishonesty and lawlessness had [...]
 
Book: Pimping Indie Guide - Authors Platforms That Playoff! by Laurie Pailes-Lindeman
Pimping Indie Writers RIGHT - How to Build A Powerful Author Platform Without Going Broke Overview: If you want to earn a living as a professional independent writer, you have to start viewing writing for money as a PROFESSION not a HOBBY. Accordingly, you have to be both systematic and methodical in promoting YOURSELF as a BRAND.
 
Book: When Morning Comes - A Family Affair Novel by Francis Ray
After Cade Mathis escaped a life of hell at the hands of his abusive adoptive father, he left home and never looked back. Now a successful neurosurgeon, the only thing he wants are answers about where he came from. He knows that his mother was from a wealthy family and nothing else. Little did he suspect that Sabrina Thomas, the hospital's patient advocate, would lead him to the family he longed [...]
 
Book: The Case of the Hidden Flame (An Inspector David Graham Cozy Mystery Book 2) by Alison Golden
A quaint island resort. A murder on a quiet beach. Can a brand new inspector solve the case? Detective Inspector David Graham has just arrived on the island of Jersey, with orders to take over the constabulary in the small resort town of Gorey. But molding this rag-tag team of misfits into a cohesive investigative unit may be a greater challenge than he bargained for... Within minutes, Graham's [...]
 
Book: Alternative Jesus by Yosef Albric
Jesus, in Christian theology, did one thing to earn the reputation of being the Son of God. This one thing was to upset the Jewish Hierarchy sufficiently to get himself crucified. This allowed Paul to claim that Jesus had fulfilled the scriptures and formulate the basic dogma of the modern Christian church. But what was the truth about Jesus? The Gospel according to Matthew gives the most [...]
 
Book: Alicia and the Light Bulb People in Star Factory 13 by Barbara Roman
Where do light bulbs go when they burn out? Do they stay dead forever, or can they be regenerated to live a brand new life with a brand new purpose? If they're lucky, they go to Star Factory 13 to become glorious stars in the sky... after they pass a rigorous personality test given by Carelia the Light Goddess, that is. But how in the world did 10-year-old Alicia end up in Star Factory 13? All [...]
 
Book: Strategic LinkedIn Marketing by Jason Baudendistel
After over 3,000 downloads Strategic Linkedin Marketing is Back! This is your Linkedin Bible of how to more effectively use it as a tool. Whether you own a business or are a job seeker this book is your written ticket to Linkedin salvation. Are you looking for a new job? Wanting to find new leads? Looking to grow a new business? Looking for a business partner? Are you trying to brand your [...]
 
Book: THE SCIENCE OF MARKETING - Make Money online Your Passive income from home by M. Hayes
Build an Affiliate and Digital Marketing Internet Income Machine! Read More to Make Big Money Online! Do you want to make a great living on the internet? Are you curious about making passive income while you sleep? Would you like to quit your job and do something more rewarding? If so, this is the book for you! Inside The Internet 101: Everything You Need To Know About Digital And Affiliate [...]
 
Book: Malbed Mews by May J. Panayi
A brand new block of flats in the centre of the city, a luxury residence, or so the new inhabitants think. But these flats have a secret and they are not so new after all, just refurbished and modernised. What were they before? A dark past hides in the brickwork, waiting to be discovered. It seems that perhaps all the previous residents have not yet left the premises. Something else lives there [...]
 
Book: Paranormalcy - 9 Tales of Imagination by M. H. Tardiff
Explore ages past and present in this collection of short fiction, nine tales brimming with adventure and imagination, including: A time traveler serves up a unique brand of revenge... A WWI pilot encounters a living nightmare... A desperate salesman acquires godly powers... A young girl faces her fears amidst an endless winter... Plus, one never-before-published story, "The Index of Chawn Doe".
 
Book: The Mayor of Winchester Gates by Todd Lincoln Richards
When Gilbert Anderson takes a shortcut through the cemetery, he gets more than surprised. He gets the answers to the universe. More importantly, he finds a way to fix his broken family. The Mayor of Winchester Gates with his unique brand of fun and humor helps Gilbert bring love and understanding back into a household that has lived with unfathomable pain for longer than he knew. In the process, [...]
 
Book: Morning Magic (The Witches Of New Moon Beach Book 1) by Meriam Wilhelm
Olivia Merriman is a young witch with a great deal on her mind and a ton of tightly held secrets. Will she allow a swanky beach hotel to destroy her future or will she use a little misplaced magic to make it all go away? Sprinkle in a rambunctious romance, two witchy sisters, a very talkative cat and a brand new business in one laid back beach city and you've only got a tiny piece of the puzzle [...]
 
Book: The Life and Lore of Winterstide (The Canticles Mythos Series Book 4) by Matthew R.R. Morrese
No elves. No dwarves. No dragons. Just Fantasy. The Life and Lore Lives On in a book to cool your mind and warm your heart. In this beautiful, fully illustrated anthology from the Canticles Mythos Series, you will be introduced to some of the traditions and rites of a world caught between the Old and the New during the Age of Shadow. The myths and legends of the Realms of Aegis are brought to [...]
 
Book: Salem Burning by Daniel Sugar
In 1692, a disreputable young man named Kyle Edwards breaks his engagement by accusing his fiancee, Lilly Parris, of witchcraft. Kyle is a liar; he does not believe in witchcraft, he is simply trying to get rid of Lilly. But Kyle is in for a shock because, as it turns out, Lilly really is a witch. "Salem Burning" is a fast-paced, brand-new take on the Salem witch trials.
 
Book: IseHole (Z-Spot Diaries Book 6) by Zoe Scarlatti
IseHole is Short Episode 6 of Zoe Scarlatti's groundbreaking Z-Spot Diaries. Johnny is reveling in the spotlight. All across Syria, Iraq, and other such desirable destinations, ISOL is building its brand. John is the toast of YouTube and the matinee idol of Dancing Boys and Jihadi JerkOffs alike. But is he ready for the big time? Apparently al Baghdadi thinks so. But Gotham is home to a savage [...]
 
Book: Masters of the Castle - Witness Protection Program
Ten of your favorite authors. Eight brand new stories. One really, really bad man. Where will you be when the bomb goes off? When Master Marshall gets an emergency phone call, he can't believe his ears. His cousin, Grace, has become the only surviving witness to a terrible murder and she is refusing police protection. Fortunately for her, as far as Marshall is concerned there is no place in the [...]
 
Book: Entrepreneurial Essentials - Unconventional Business Wisdom and Bold Tactics by James D. Roumeliotis
A book about implementing refreshing business strategies in the marketplace including: - Strategies every successful leader must know. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - - Design, Innovation, and the Luxury Domain. - What you don't know could hurt your business. - Additional thoughts about [...]
 
Book: Blogging Tips - Confessions of a Six Figure Blogger by Zac Johnson
Turn your passion into profits! Discover the secrets of becoming the next authority figure in your niche, while making money in the process! There are millions of blogs on the internet but only a few stand out. What makes some bloggers succeed while others struggle just to get noticed? At the end of the day it all comes down to being a well respected informative voice within your niche. This is [...]
 


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