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Book: Branding on the Eastern Front - The Quest of a Brand Consultant in the New Europe by Aneta Bogdan
Branding on the Eastern Front is both a testimony of how Western-born approaches must adapt to emerging economies, and a crash course in branding for entrepreneurs, marketers, and contemporary consumers of any kind. The late great branding master Wally Olins said in the Foreword to the book "What is fascinating about the work that my very good friend Aneta Bogdan has been doing for the last dozen [...]
 
Book: Beyond Your Logo - 7 Brand Ideas That Matter Most For Small Business Success by Elaine Fogel
There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain. Your small business' brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone [...]
 
Book: Elevator Speeches That Get Results - Create A 30 Second Introduction For Greater Success (Get Promoted Fast Book 4) by Dorothy Tannahill-Moran
You're nicely dressed and striking all the body language to be just the right person others want to meet and remember. What do you say when they ask you the inevitable question "What do you do?" If your 30-second answer is boring, cringe-worthy or forgettable, the rest of your preparation is worthless. That doesn't have to be you. Guided by this short book, you'll discover how to easily create a [...]
 
Book: PERSONAL BRANDING - A Simple Guide to Reinvent & Manage Your Brand for Career Success (Get Promoted Fast Book 3) by Dorothy Tannahill-Moran
If you want to get ahead, you have to be memorable.You can create the kind of image for yourself that helps you lock down jobs, makes promotions a snap, and gain interest from your customers.You might think what you "bring to the table" is clear and desirable but what you offer to others may not be clear at all. Maybe you've felt like your tongue got stuck in your throat at networking meetings [...]
 
Book: Consulting 101, 2nd Edition - 101 Tips for Success in Consulting by Lew Sauder
Learn the fundamentals for a successful career in Consulting Follow these 101 tips to become an expert in the consulting profession Consulting 101 is an easy to read instruction guide that provides 101 tips for success in consulting. Using case studies in many of the tips, Lew Sauder provides the reader with advice on real world situations that he has experienced and observed over his more than [...]
 
Book: Go From Blog to Brand in 30 Days by Cailin Koy
Ready to turn your blog into a real-life, profit earning business? You've got to brand it first! Go From Blog to Brand in 30 Days is an entertaining, easy-to-read instructional guide that will take you step by step through transforming your blog into an empire that will fuel your success for years to come. In this book, you'll learn how to: - Build your very own professional media kit - - Think [...]
 
Book: Rethinking The Iceberg Principle - Business Insights From The Bottom Up by Brian Daniel Young
From the works of Brian Daniel Young - Businessman | Writer | Audiobook Producer | www.cerilene.com - Definition: Observation that in many (if not most) cases only a very small amount (the 'tip') of information is available or visible about a situation or phenomenon, whereas the 'real' information or bulk of data is either unavailable or hidden. The principle gets its name from the fact that only [...]
 
Book: Socially Smart - Twitter Plus Facebook, Marketing Multipliers And Brand Boosters by Rolando Gomez
Rolando Gomez, who maintains a high Klout score for social interaction and engagement, explains some tips, strategies and techniques to help build your brand. He'll describe some ideas that might help you in gaining that "infamous" Twitter verified blue checkmark like the one found on his personal Twitter account. Learn how to gain followers, get celebrities and other verified Twitter accounts to [...]
 
Book: Be Extraordinary! by Justin Honaman
If you are not prepared to make big change, to pursue big change, to encourage big change, or lead extraordinary change, this book is not for you. This book is centered on one key concept: Extraordinary Leadership. Written in a conversational style, it is filled with thought provoking ideas on transforming yourself individually and as a leader within your organization. Each chapter introduces a [...]
 
Book: The Sheriff and Branding Iron Murders (The Sheriff Charles Matthews Mysteries) by D.R. Meredith
When cowboy artist Willie Russell is murdered on the Branding Iron Ranch, Sheriff Charles Matthews faces a mystery that seems built on the bones of the past. Willie Russell leaves behind sketches that illustrate a century-old legend of a brutal outlaw, a beautiful young woman, and the lost Santiago Crucifix, a three foot tall cross of solid gold. With only the sketches, the foot prints of Johnny [...]
 
Book: The Banner Brand - Small Business Success Comes from a Banner Brand - Build it on a Budget by Mark A. Cenicola
How can your small businesses compete with a limited budget and little time? Especially against large businesses and other small businesses? By building a great brand, and being seen by current and potential customers. The Banner Brand tells how one businessman enacted a comprehensive branding strategy for his company with very little money. It reveals how he leveraged his mistakes and unpacks [...]
 
Book: Entrepreneurial Essentials - Unconventional Business Wisdom and Bold Tactics by James D. Roumeliotis
A book about implementing refreshing business strategies in the marketplace including: - Strategies every successful leader must know. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - - Design, Innovation, and the Luxury Domain. - What you don't know could hurt your business. - Additional thoughts about [...]
 
Book: You Are a Brand! How Smart People Brand Themselves for Business Success by Catherine Kaputa
Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A [...]
 
Book: Breakthrough Branding - How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand by Catherine Kaputa
Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of [...]
 
Book: A Retailer's Guide To Frugal In-Store Promotions - How-To Increase Profits And Spit In The Eyes Of Economic Downturns Using Thrifty Events And Sales Te ...
Retailers need more than crossed fingers to get and keep customers. In-store promotion-everything from in-store branding to events-is the most effective and economical way to do that. A Retailer's Guide to Frugal In-Store Promotions gives retailers the benefit of Carolyn Howard-Johnson's nearly three decades experience as founder and manager of her own chain of stores, a stint as a New York [...]
 
Book: Fill Your Books - The 5 Keys To making More Money From Your Business - How To Get More Leads, Close More Deals & Take More Time Off by Jonathan Clark
Here's how to make 2x to 5x more money... If you own a small business, imagine how good it would feel if your marketing mix turned you into a celebrity in your local area. Where everyone knows who you are and comes to you as an expert in your niche... Be honest, why are you in business? To make money, yes? This book can give you an almost unfair advantage over your competition. You can take more [...]
 
Book: International Business Language - Part 2 by Tami Lancut Leibovitz
To network in another country, one needs to understand its hidden cultural codes. Each nation carries its own identity, its own peculiarities, unique dress code, individual world outlook, and specific parameters of acceptable behavior. Knowing the different customs and habits of each country will prevent potential embarrassment, while the incorrect interpretation of events may lead to rude and [...]
 
Book: WORLD GONE MOBILE APPS - China Rising With Next-Gen Messaging Apps by Dwayne Anderson
There are currently about 1.3 billion smartphones in use globally. By 2017, it's expected that 2.5 billion users will connect through messaging-based apps.Seven of the top 12 most-used apps are messaging based apps.Everyday an average of 20 messages a day are sent through one of these apps . In addition to Snapchat and WhatsApp, there are hidden dragon players like WeChat, LINE and KakaoTalk, [...]
 
Book: Making a Superstar Company by Rick Polson
You are getting ready to start or you just started a new business. You are an expert in your current field such as Shoe Retail, Heating/AC or Business-to-Business Sales. You are stuck as to how to build your customer base and continue to gain customers. That is why I wrote this book, to help you do just that. This book is for anyone about to start a business or anyone who has a business that has [...]
 
Book: The 7 Deadly Sins of Advertising And How to Avoid Them - Small Business Marketing by Glyn Williams
Amazon's Hottest Book for Small Business Marketing Tips Sometimes business marketing feels like a 'black art', especially when it comes to creating effective advertising. Some ad's work great and some seem to drop off some kind of cliff. In reality most business advertising is done by owners that are trying hard, but end up just stabbing in the dark frustrated. How would you like the ability to [...]
 
Book: The Silver Yoke (Valediction For Revenge) by Roland Cheek
The Silver Yoke is the concluding novel in Roland Cheek's "Valediction For Revenge" series chronicling the life and adventures of the mixed-race progeny of a mountain man father and a Blackfeet mother; stories of desperate struggles to play the cards fate dealt amid the exciting pages of America's frontier West. The saga of Jethro Spring's life through five previous tales is one gigantic learning [...]
 


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