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Book: Branding on the Eastern Front - The Quest of a Brand Consultant in the New Europe by Aneta Bogdan
Branding on the Eastern Front is both a testimony of how Western-born approaches must adapt to emerging economies, and a crash course in branding for entrepreneurs, marketers, and contemporary consumers of any kind. The late great branding master Wally Olins said in the Foreword to the book "What is fascinating about the work that my very good friend Aneta Bogdan has been doing for the last dozen [...]
 
Book: Breakthrough Branding - How Smart Entrepreneurs and Intrapreneurs Transform a Small Idea into a Big Brand by Catherine Kaputa
Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of [...]
 
Book: The Banner Brand - Small Business Success Comes from a Banner Brand - Build it on a Budget by Mark A. Cenicola
How can your small businesses compete with a limited budget and little time? Especially against large businesses and other small businesses? By building a great brand, and being seen by current and potential customers. The Banner Brand tells how one businessman enacted a comprehensive branding strategy for his company with very little money. It reveals how he leveraged his mistakes and unpacks [...]
 
Book: Inventors & Impostors - A Sordid History of Innovation and Imitation by Daniel Diehl & Mark P. Donnelly
What if everything you learned in school about the heroes of science, technology and invention was a lie? What if Tom Edison didn't invent the lightbulb? What if the Wright brothers weren't the first men to fly? What if Marconi didn't invent the radio, or Watt the steam engine, or Bell the telephone, or Henry ford the production line? What if Columbus didn't really discover America, or Darwin the [...]
 
Book: You Are a Brand! How Smart People Brand Themselves for Business Success by Catherine Kaputa
Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A [...]
 
Book: Research Sub-Contractor - Models For The Decline Of The National Research and Innovation System by Dr. Mohammed Ahmad Alshamsi
Due to the petroleum economic revolution in Arabian Gulf Countries in the last 50 years, this region has a unique and peculiar management structure for their national research and innovation system. This book adds a value as a contribution to analyze and discover a unique national R&D system from within, which is unlike any other national system in the West or the East. The book also propose [...]
 
Book: Your #1 Brand is YOU! - How to Make Yourself Irresistibly Employable for Life by LeTicia Lee
Today's technology and information age forces people to rethink employment profile formats. Identify what makes you exceptional and desirable to potential employers. Knowing how to create your own brand identity from the inside out can help differentiate you and make you irresistibly employable for life. This is a MUST READ for every college student [and high school senior] as well as anyone [...]
 
Book: Beyond Your Logo - 7 Brand Ideas That Matter Most For Small Business Success by Elaine Fogel
There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain. Your small business' brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone [...]
 
Book: Go From Blog to Brand in 30 Days by Cailin Koy
Ready to turn your blog into a real-life, profit earning business? You've got to brand it first! Go From Blog to Brand in 30 Days is an entertaining, easy-to-read instructional guide that will take you step by step through transforming your blog into an empire that will fuel your success for years to come. In this book, you'll learn how to: - Build your very own professional media kit - - Think [...]
 
Book: Dynasty (To Be Sinclair) by Eva Caye
Princes Stefan, Josef, and Evan Sinclair find themselves under the extreme stress of learning their mother's ultra-secret stargate science, for she gives little thought for their private lives. As they also struggle with their University educations, the personal pressures they suffer manifest in emotional problems. Will their paramours understand? Yet it all pales when their mother Empress Felice [...]
 
Book: Promotional Tips and Tricks for Aspiring Authors in the Digital Landscape by Annie Seaton
I wrote this book to share the knowledge I gained from the slow yet exciting journey to establish my brand prior to the publication of my first book. Learning about websites, blogs, social networking sites gave me valuable knowledge to share with other aspiring authors. My first book was on Amazon bestseller lists for twelve months and I have shared the knowledge of how to get there and sty there [...]
 
Book: Personal Productivity For Busy Managers by Tony Riches
Personal productivity is under scrutiny as never before. In every sector global recession means continued pressure to reduce costs and increase productivity. All organisations are now driven to shine a spotlight closely at the contribution from every manager. A brilliant track record is no longer any guarantee of future job security. What matters is how much value you are adding now. So how do we [...]
 
Book: AGILE Project Management for Busy Managers by Tony Riches
Managers have become skilled at juggling changing priorities. What is different is that customer expectations have changed. People expect shops to be open earlier and later, to get answers on line 24 hours a day, seven days a week, and appointments outside of normal working hours. At the same time there is huge pressure to reduce operating costs, staff numbers and to do more with less. Many [...]
 
Book: Secrets of The French Letter King (The 'French Letter' trilogy Book 2) by Thea Hartley
This is the second book in the "French Letter" trilogy. At first, I only intended to write the one book "The French Letter King", which was a biography about my grandfather, Tommy 'Tom' Horton and which also introduced his son, Ron, my father. However, following its publication and good reception by readers, I was asked to write a sequel, as people wanted to know what happened next? I carried out [...]
 
Book: Procrastination by Thab'sile Thabang Ledwaba
This book is a real game- and life-changer if ever there was one! It is a true revelation that: Procrastination if not known, dealt with and conquered, can have serious consequences like locking your potential, loss of time and great opportunities, disempowering you, hindering your progress and prosperity in your professional and personal life. When procrastinating you fail to make a simple [...]
 
Book: The Three Pillar Model for Business Decisions - Strategy, Law and Ethics by George Siedel
Your friend decides to order a pizza. President Obama decides to authorize the mission that leads to the death of Osama bin Laden. You decide that your business should launch a new product. What do these decisions have in common? They all require using the Three Pillar model of decision making. Our personal, leadership, and business decisions are based on a Law Pillar, a Strategy Pillar, and an [...]
 
Book: PERSONAL BRANDING - A Simple Guide to Reinvent & Manage Your Brand for Career Success (Get Promoted Fast Book 3) by Dorothy Tannahill-Moran
If you want to get ahead, you have to be memorable.You can create the kind of image for yourself that helps you lock down jobs, makes promotions a snap, and gain interest from your customers.You might think what you "bring to the table" is clear and desirable but what you offer to others may not be clear at all. Maybe you've felt like your tongue got stuck in your throat at networking meetings [...]
 
Book: Socially Smart - Twitter Plus Facebook, Marketing Multipliers And Brand Boosters by Rolando Gomez
Rolando Gomez, who maintains a high Klout score for social interaction and engagement, explains some tips, strategies and techniques to help build your brand. He'll describe some ideas that might help you in gaining that "infamous" Twitter verified blue checkmark like the one found on his personal Twitter account. Learn how to gain followers, get celebrities and other verified Twitter accounts to [...]
 
Book: Educated for Leadership - An Unspoken Tool for Change by Morolayo Anne Owoputi
This is a great book that shows you how to learn and use your education to lead and create change. You don't know how truly educated or uneducated you are until you read this book and you are able to objectively assess your being schooled. It is a great resource for young minds to know what kind of knowledge to pursue and how to use these acquired knowledge to effect great changes in their lives, [...]
 
Book: Entrepreneurial Essentials - Unconventional Business Wisdom and Bold Tactics by James D. Roumeliotis
A book about implementing refreshing business strategies in the marketplace including: - Strategies every successful leader must know. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - - Design, Innovation, and the Luxury Domain. - What you don't know could hurt your business. - Additional thoughts about [...]
 
Book: Directory of Business Talk Radio Shows by Francine Silverman
The Business Ebook is one of 16 ebooks designed for potential radio guests and all include title of show, name of host, theme, where aired, guest criteria, email, website, phone (optional), and best method of contact. The Business ebook covers workplace issues, innovation, entrepreneurship, business strategies, careers, banking and finance, small business, sales, home-based businesses, customer [...]
 
Book: The Duke Of Eden by Mary Anne Graham
The Complete Novel - Also Available In Serial Form: Brand Ellsworth turned down his father's viscountcy in favor of the dukedom held by Aaron North, a close family friend who had a three-year-old daughter but no son. The price of the rise in rank was his betrothal to the daughter, Adria. At the time it seemed a small price for a big gain - even if Brand had to endure Uncle Aaron and Adria's inane [...]
 
Book: Why Has America Stopped Inventing by Darin Gibby
A thoughtful look at our history of innovation, the problems with the patent system, and the prospects for America's future. America loves innovation and the can-do spirit that made this country what it is a world leader in self-government, industry and technology, and pop culture. Everything about America has at one point or another been an experiment and a leap of faith. And one such experiment [...]
 
Book: From Where I See by Ajay Yadav
There are 2 types of people in this world. First, who are sensitive to their own needs and own desires; their life revolves around 'me' only. Second, who are sensitive to the needs of others; their concern is 'we', we as a society, as a country, as a world and most importantly as humans. Unfortunately! I belong to the second category. Injustice, human exploitation, dishonesty and lawlessness had [...]
 
Book: The History of the Snowman by The History of the Snowman
My book is a non-fictional account of one of man's oldest forms of folk-art, snowman-making. This is not a children's book but a serious yet humorous adult book which explores this frozen Forrest Gump whose fascinating history, at times, gets blue (such as when in the Middle Ages snowman-making was an early form of pornography and political commentary). I spent seven years traveling around the [...]
 
Book: Seed Money - The Entrepreneur by Cyndie Shaffstall
Seed Money: The Entrepreneur is the first book in The Delegate series, a collection of independent novels written in first-person narrative by Cyndie Shaffstall, best selling author of Willows: The Creole . Global warming. Our habitable space has been halved. Entitlement. Population growth is unchecked. Trystrooms. Anything goes but privacy prevails. By 2062, we've managed to completely wipe out [...]
 
Book: Pimping Indie Guide - Authors Platforms That Playoff! by Laurie Pailes-Lindeman
Pimping Indie Writers RIGHT - How to Build A Powerful Author Platform Without Going Broke Overview: If you want to earn a living as a professional independent writer, you have to start viewing writing for money as a PROFESSION not a HOBBY. Accordingly, you have to be both systematic and methodical in promoting YOURSELF as a BRAND.
 
Book: Atomic Renaissance - American Women Mystery Writers of the 1940s and 1950s by Jeffrey Marks
America in the 1950s was a place of Eisenhower, the Korean Conflict, McCarthy, and Sputnik. Women found themselves trapped into a mold of Donna Reed and June Cleaver, marginalized by the hyper-masculinity of the age. Mystery fiction had become a male bastion as well, promoting hardboiled private eye novels and spy fiction. It would be another three decades before groups to promote equality [...]
 
Book: When Morning Comes - A Family Affair Novel by Francis Ray
After Cade Mathis escaped a life of hell at the hands of his abusive adoptive father, he left home and never looked back. Now a successful neurosurgeon, the only thing he wants are answers about where he came from. He knows that his mother was from a wealthy family and nothing else. Little did he suspect that Sabrina Thomas, the hospital's patient advocate, would lead him to the family he longed [...]
 
Book: The Case of the Hidden Flame (An Inspector David Graham Cozy Mystery Book 2) by Alison Golden
A quaint island resort. A murder on a quiet beach. Can a brand new inspector solve the case? Detective Inspector David Graham has just arrived on the island of Jersey, with orders to take over the constabulary in the small resort town of Gorey. But molding this rag-tag team of misfits into a cohesive investigative unit may be a greater challenge than he bargained for... Within minutes, Graham's [...]
 


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