books by Elaine Fogel
Book by Elaine Fogel
Beyond Your Logo - 7 Brand Ideas That Matter Most For Small Business Success
There are plenty of hurdles to overcome running a small business. It may have excellent products and services, investment capital, and an ideal location, BUT, if its brand is lackluster or nonexistent, success will be that much harder to attain. Your small business' brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone [...]
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