Book: Rethinking The Iceberg Principle - Business Insights From The Bottom Up by Brian Daniel Youngcategories: Book, Entrepreneurship, Productivity, Leadership, Business Book, Management, Marketing, Six Sigma, MBA, Branding, Small Business
Brian Daniel Youngabout this book: I decided to write this book after posting many articles about business on my blog. I figured we would combine all of those posts, change a bit, and get it out there in mass. Business, writing, and audiobooks are a few of the unique passions I have. My insights into small business, from starting one to marketing are what drive my book.
Definition: Observation that in many (if not most) cases only a very small amount (the 'tip') of information is available or visible about a situation or phenomenon, whereas the 'real' information or bulk of data is either unavailable or hidden. The principle gets its name from the fact that only about 1/10th of an iceberg's mass is seen outside while about 9/10th of it is unseen, deep down in water.
My goal is to take this definition and apply it to the business world through real world tips, successes, and suggestions for your business. If you aren't familiar with "The Iceberg Theory" check it out on wikipedia.
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