Book: The Banner Brand - Small Business Success Comes from a Banner Brand - Build it on a Budget by Mark A. Cenicola
|4.7 stars based on the 3 most helpful Amazon reviews|
Mark A. Cenicolaabout this book: As a small business owner, marketing your business, can be an exercise in futility. You aren't graced with budgets the size of Coca Cola and you don't have the resources to outsource to the best advertising agencies in the world like Apple does. So what are you left to do to build your brand?
The Banner Brand is one small business person's experience of trial and error over a 10 year period in which hundreds of thousands of dollars were spent and hours upon hours of work was committed to marketing his business. Some strategies and tactics worked and some didn't. With this knowledge you can use the marketing tips and tactics to help you build a successful business on a budget.
From email marketing to television commercials, many cost effective strategies both online and off have been used to grow a business that's probably much like yours, on a budget and with little room for mistakes. Using the tips and tactics discussed in The Banner Brand, you can grow your business, build a successful brand that's recognized by your customers and community and ensure your company's brand is competitive with the myriad of other small businesses and even much larger brands.
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