Book: Do it Yourself Press Releases - Helping to Promote Your Organization by Tracey Allen
|4 stars, 1 review on Amazon|
Tracey Allenabout this book: This book is for those looking to do it themselves. With promotional and marketing budgets being reduced press releases offer a valuable and inexpensive way to reach your target audience.
The author previously was the editor of The Network a business to business publication and also taught marketing at the local university for five years with a course that included a component on press release writing. The content for the book is based on media interviews and course content.
The cover shows a sample of coverage obtained with a press release. This was the first book written by the author so the learning curve from the publishing side was high.
Review by Sally Cole,"After working in the media for 25 plus years, I have seen many news releases stay at the bottom of the pile simply because they are poorly written. This book will help you get the results that you're looking for...by helping you write news releases that are 'ready to go.'"
If you are looking for a quick read, with template to start writing your own press release then consider purchasing this book.
what to read next: if you read and liked this book...
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