Book: The Political Campaign Desk Reference - A Guide for Campaign Managers and Candidates Running for Elected Office by Michael McNamara

Book Review: The Political Campaign Desk Reference - A Guide for Campaign Managers and Candidates Running for Elected Office by Michael McNamara

5 stars, 1 review

categories: Book, Politics. Political Campaigning, Fundraising, Grassroots, Political Campaign

Author: Michael McNamara
Publisher: Outskirts Press
Brand: Brand: Outskirts Press

The Political Campaign Desk Reference

I am really glad that I finally read a book about political campaigns that is actually helpful. It dumps the bogus jargon and difficult language and theory for clean spoken, down-to-earth advice. Although the chapter on fundraising was short, it helped me structure how I tell my candidates to begin fundraising efforts. I was glad to have this reference because it walks me through the thinking process of a campaign - without the bull.