Book: The World's Worst Networker - Lessons Learned By The Best From The Absolute Worst! by Timothy M. Houstoncategories: Book, Marketing, Sales, Relationships, Referrals, Business, Business Networking, Word-of-Mouth, Selling, Business Etiquette, Communication, Reference, Networking
Timothy M. Houstonabout this book: So many people think that networking is a very easy task, yet most people end up with poor results. The World's Worst Networker chronicles the kind of people that give networking a bad name. It takes an uncensored, humorous look at the way some people conduct their business networking, both online and offline and helps the reader to learn from and how to avoid their various flubs, faux pas and fiascoes.
For almost 20 years, I have attended thousands of networking groups, various Chamber of Commerce events, trade shows and seminars. At each event, I have always encountered people were really bad at networking; they would say and do things that were inappropriate or they would approach everyone they met with a "mercenary mentality", trying to sell their products or services within the first 30 seconds of meeting a person. I began to label these people "The World's Worst Networkers." Today, With the creation wide-spread use of social media, the very same mistakes which were being made in the real world were also happening on places like Facebook, LinkedIn and Twitter and the effects are immense.
After each encounter or experience, instead of complaining I would ask myself a question: "What could I learn from them so I didn't make the same mistakes they did?" So out of every negative experience I had, I always found something positive that I learned and more importantly, could share with others to help them to avoid being one of "The World's Worst Networkers."
I began to share my networking experiences with others that I knew who considered among the world's leading experts in the fields of networking, marketing and relationship development. They would respond with their stories and experiences about their encounters with some of "The World's Worst Networkers." I would always ask them what did they learn or take away from the experience. Very often, they would stop and think about it and then share the lesson that they learned. In some cases, they would also confess that at one point in time, they too did some of the things that some of "The World's Worst Networkers" do and how they changed their course.
I became inspired and wanted to share these stories and lessons learned, but instead of writing another "how to network" book, I wanted to do something unique. Then I remembered something that Jim Collins wrote in his book Good to Great:
great companies not only have a "to do" list but also a "stop doing list. So I can decided to take a contrarian approach to the subject of networking, making it the the only one of its type, currently in its genre. As one reviewer on Amazon said, "Learning what not to do and how not to behave can sometimes provide better insight than 'how-to' instruction."
Ssan RoAne, author of the 1 Million+ best seller, How To Work A Room said "This book is spot on and is a gem full of useful nuggets that teaches you how NOT to network. Well done!"
What I've learned from this book is that it has wide appeal ranging from the average, every day business person, people who work for non-profits and charities, as well as college and graduate students. Many people from around the world contributed to this book and the success of this book is a true testament to the power of networking and word-of-mouth marketing when done the right way!
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Video 1: The World's Worst Networker
Video 2: Tim Houston introduces one of The World's Worst Networkers
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