Book: Using Your Network - Making New Home Sales With People You Already Know by Steve Hoffackercategories: Book, Selling New Homes, New Home Sales, Selling to Friends, Traditional Advertising, Marketing New Homes, Self-Generation of Leads, Prospecting, Sales Leads, Intentional Lead Generation, Proactive Lead Generation, Lead Generation
Steve Hoffackerabout this book: To make sales, new home salespeople need to have people visiting their sales office or model home center in sufficient numbers and quality. Traditional advertising and marketing is one way of generating that interest, but salespeople can take matters into their own hands by making their friends, neighbors, relatives, acquaintances, social media friends, and casual contacts aware of what they are doing and requesting their help - directly or by referring others. Instead of waiting for traffic to arrive that has been generated or attracted by conventional forms of advertising and marketing, a more intentional approach is to produce interest among people that you already know and who know you. Some will have a need for what you provide, and others will introduce to people you can help. Learn how to start generating your own new home sales leads with people that you already know - no matter how well or how long it's been since you've spoken with them.
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Video: New Home Sales Training: "Using Your Network" by Steve Hoffacker
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