Book: Filling Your Funnel - Building Your Business By Reaching Out To Strangers by Steve Hoffacker
categories: Book, Remodeling, Working a Room, Meeting Strangers, Building Your Business, Marketing, Self-Prospecting, Proactive Lead Generation, Sales Leads, Intentional Lead Generation, Lead Generation
Steve Hoffacker about this book: Traditional advertising and marketing is the conventional way to create sales leads for you to meet and talk with about your products and services. However, it's a passive strategy because you have to wait for them to call you, email you, or visit your office or showroom before you know who they are. An alternative strategy that is intentional or proactive is to take matters into your own hands by meeting total strangers as you go throughout your day and build your database of sales leads this way. The people you meet may have a need for what you offer (now or in the near future), but they certainly can lead you to others that you never would have met or been able to attract to your business. You can work with people you know, but there are far more people that you don't know right now that you can meet and begin working with in your business. Tap into the very large segment of the population that your competitors are overlooking.
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