Book: Utilizing Your Contacts - More Realty Listings & Sales With People You Already Know by Steve Hoffackercategories: Book, Making More Sales, Referrals, Selling to Friends, Traditional Advertising, Intentional Marketing, Self-Generation of Leads, Prospecting, Sales Leads, Intentional Lead Generation, Proactive Lead Generation, Lead Generation
Steve Hoffackerabout this book: If you aren't satisfied waiting for new customers to call you, email you, or visit your office or open house because you've used traditional advertising and marketing, then you should take matters into your own hands by enlisting the help of your friends, neighbors, relatives, acquaintances, social media friends, and casual contacts. Make sure they are aware of what you're doing and request their help – either directly if they are looking to sell their present home or get another (or might in the next few months) or by referring others to you who might be looking for a change in addresses. Instead of waiting for people to contact you that have been generated or attracted by conventional forms of advertising and marketing, a more intentional approach is to produce interest among people that you already know and who know you. Some will be interested in working with you, and others will introduce you to people you can help. Learn how to start generating your own sales leads with people that you already know - no matter how well or how long it's been since you've spoken with them.
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Video: "Utilizing Your Contacts" - Lead Generation for Realtors
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