Book: Entrepreneurial Essentials - Unconventional Business Wisdom and Bold Tactics by James D. Roumeliotiscategories: Book, Luxury Marketing, Lifestyle Marketing, Sales Management, Customer Experience, Sensory Branding, Starting a Business, Leadership, Personal Branding, Private Practice Marketing, Political Campaign Marketing, Organizational Strategy, Entrepreneurship
James D. Roumeliotisabout this book: I have been a prolific writer for many years through magazines and blogs, This book is my initial release – the content of which I was eager to share with those who are willing to approach business practices from a different perspective.
This is not a typical "how to" book although there is plenty of "how to" in it. The subject matter covered includes an updated collection of my published and well received articles.
The idea and inspiration for this book came from more than 30 years as a practitioner in the areas of business development (B2B and B2C), sales management, customer engagement, marketing/branding (online/offline most notably the luxury sector), public relations, project management and entrepreneurship – all in diverse fields involving products, as well as services and spanning three countries and beyond. Along with my practical experience and having dealt with adverse circumstances locally and overseas, I have also learned by paying particular attention to mistakes/failures and successes made by individuals in key leadership positions. In addition, over the years I have become a student of each business/industry I have been involved with through continuous and relentless training, research and occasional academic work. You will not find much empirical evidence in here as the book was not intended for academia. However, I do encourage any professional to apply the ideas which, if executed capably, should yield the results which worked for me and many others. There are, plenty of suggestions with common sense adaptable possibilities for any flexible contemporary organization.
Businesses today can't operate like 10 or 20 years ago, as we presently live in an uncertain and volatile world and must adapt accordingly. Any organization needs to continuously review and refine its strategy. Albert Einstein once said, "We can't solve problems by using the same kind of thinking we used when we created them." What this implies today is:
1- to think about new and innovative ways of looking at and solving problems,
2- creating distinctive products, improving service and being prudent in our hiring practices, as well as with the company's finances.
The old cliche, "If it ain't (sic) broken, don't fix it" doesn't resonate well in the new normal.
Be First, Different & Daring
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