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Book: The APT Principle - The Business Plan that You Carry in Your Head by Russell F. Moran

Book: The APT Principle - The Business Plan that You Carry in Your Head by Russell F. Moran

categories: Book, Time Management, Business Planning, Business Success, Business Budgeting, Selling a Business, Business Plan

Russell F. Moran

Author Russell F. Moranabout this book: No business owner or executive walks around with the business plan under his or her arm. And that is why the plan often becomes forgotten. We look at it as a project that's been completed, rather than as a guide path to every project in the business.

This book was inspired by my 25 years as CEO of my own company. It doesn't just include my success stories, but my mistakes as well. The problems with most business plans are twofold: the plan has never been written, or if it has, it is filed away and never consulted. There is also a problem with business planning that most entrepreneurs don't realize: It's easy to put off.

The APT principle means that every problem that you encounter in your business is a function of one of three things: Attitude, Practices or Technology. By just remembering those three words, you can diagnose a business problem on the spot, and then take steps to solve it, rather than wasting time answering the wrong questions.

The book guides you through every aspect of your business, including customer relations, location of the business, managing employees, time management and finances. It also discusses strategies for the end game - selling your business.

The APT Principle is the one book you need to propel your business to new heights.

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