Book: Go From Blog to Brand in 30 Days by Cailin Koy
|5 stars based on the 3 most helpful Amazon reviews|
Cailin Koyabout this book: Bloggers, as a whole, have a problem. They don't treat their websites like businesses. Consequently, they don't become successful, make money, or turn blogging into a future and career for themselves. I wrote Go From Blog to Brand in 30 Days in an effort to change that.
My professional history is in Marketing, and one huge marketing principle where most bloggers miss the mark is branding. Creating a brand is perhaps the single most important thing you can do to make your business successful, yet the number of bloggers who put serious consideration into their brands is minuscule. Why? By ignoring your brand, you're leaving money, notoriety, and future opportunities on the table.
You have a brand, whether you know it or not. But if you don't pay any attention to it, it may not be a brand you want.
Want to learn how to take your website to the next level with professional, step-by-step branding advice? Go From Blog to Brand in 30 Days is an easy-to-read instructional guide on branding your blog or website from Day 1 to Day 30. If you're a blogger and you're not branding, you're missing out.
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